Practical notes on engineering, performance, WordPress, design systems and technical SEO.
Why we treat LCP, INP and CLS as hard budgets enforced in CI, and how that changes the way a product gets built.
Headless is powerful and often overkill. A practical decision framework for editorial teams weighing the trade-offs.
Tokens, naming and documentation are the difference between a design system and a folder of components.
A pragmatic mix of Playwright end-to-end coverage, contract tests and load testing that scales with the team.
Lead routing and nurture sequences fail quietly. Here is how we build automations that stay observable.
Structured data, crawl efficiency and site health compound over time; they are the durable half of the SEO equation.
